Executive Team

AARON CORNELIUS

Founder - CEO
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Aaron is the founder and CEO of PIQNIC, where he’s leading a fundamentally different approach to how software supports modern business. With over 25 years in enterprise technology, he’s built and scaled a successful automation services business before stepping away to create PIQNIC, a platform designed to fix the fragmentation he saw firsthand across systems, teams and processes.

He’s spent his career working with organisations across financial services, education, law, healthcare, retail and more, consistently seeing the same problem: too many disconnected tools, and not enough cohesion to make them work together. PIQNIC is his answer to that.

At PIQNIC, Aaron is focused on building a category-defining platform that connects people, information and process into a single, intelligent orchestration layer. He works closely with customers and partners to ensure the platform delivers real-world impact by replacing legacy systems and proving that complex enterprise software doesn’t have to be slow, fragmented or hard to use.

ANDY STARK

Strategic Advisor - US
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Andy advises PIQNIC on its growth strategy across the US, helping the team sharpen positioning, identify the strongest market entry points, and build the foundations for sustainable expansion in the region. He’s spent his career at the intersection of product, sales and operations, with a strong track record of scaling tech platforms. At PIQNIC, he works closely with the leadership team to translate the product’s strengths into clear, high-impact wedges for the US market.

ROB WEBB

Commercial Director
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Rob leads PIQNIC’s commercial strategy, turning big ideas into real revenue. With a background spanning global consulting, financial services and venture building, he’s spent the last 20+ years helping organisations launch, scale and rethink how they grow.

At PIQNIC, he focuses on partnerships, new markets and making sure great products actually land with customers.

ADAM CRESSWELL

Head of Product
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Adam leads product at PIQNIC, managing the product vision and shaping the platform’s direction to deliver practical, high-impact solutions. He brings a strong blend of product thinking, engineering understanding and real-world delivery, underpinned by a background in enterprise business process and document management.
At PIQNIC, he’s focused on evolving the platform into a true orchestration layer connecting people, information and processes in a way that drives real business outcomes. He works closely with customers and partners to ensure what we build isn’t just powerful, but actually gets used.

There might be one more but I can add that one I have the phot and bio.